Tweeting on Twitter

Twitter is my most recent venture into the online world of social networking. I avoided Twitter assiduously for many months, because the idea of stopping in my tracks to tell the online world what I'm doing (in 140 letters or less) seemed... I don't know -- wacky, maybe?

In case you think I'm kidding, here is what you are greeted with when you go to www.twitter.com:

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

But I forged ahead, because more and more people are asking questions about Twitter and whether or not it can help them with fundraising and donor management. In fact, I set up two accounts, one a personal one and one for CJW Consulting. And here's what I am finding:

Twitter is a great way to stay in touch.

I work a lot, so I don't think that my personal posts (referred to as "tweets") are that interesting. However, Twitter keeps my husband and me in much closer touch with very dear friends that live in Florida. We rarely see them and as we are four extremely busy people, it's not easy to be in touch by phone or even email -- but Twitter keeps us up to date with their daily lives.

After a few weeks of personal Twittering, I set up a new Twitter account for CJW Consulting (the account name is cjwconsult, if you're already Twittering and would like to follow us). I wanted to get a feel for how I might use the (free) service to let nonprofits know about our services. Once the account was set up, I searched on various keywords (nonprofit, non-profit, fundraising, etc.) to find existing Twitter accounts that belonged to people connected to the nonprofit community.

I located about 50 accounts and opted to "follow" them. This means that I get sent copies of all of their posts. Many Twitter users, when you choose to follow them, will then begin to follow you in return. The cjwconsult account currently has 21 users following it, with one or two more signing on every day.

To date, we are using the Twitter account to make available discounts on web services to people who see our tweets and sign up for a webinar or web training. We can also, if we choose, use Twitter to advertise our presence at conferences, participation in seminars or webinars (we've been asked to serve on a panel at the Chicago Fundraising Summit later this month, although the timing may not work out for that.)

I can see Twitter being a great tool for nonprofits. In a few seconds, you can send information about an event or a special need. You can drive traffic to your website by including a URL in a Twitter post. You can reinforce your message on a regular basis.

We've really just scratched the surface of what Twitter can do and how it works. If you are interested in more information, perhaps even a webinar about getting started and learning some of the tricks of the Twitter trade, please click on "comments" below and let me know.

Let's Link Up!

Social networking is all the rage online these days. Facebook, LinkedIn, Plaxo, and MySpace are some of the more popular among the literally hundreds of sites designed for this purpose. A Google search for "social networking nonprofits" returns over 22 million hits.

There are links to articles and blogs that will help you understand how social networking can benefit your organization. There are links to newspaper articles talking about how nonprofits are using social networks to raise money. Heck, you can even find people writing or blogging about how the death knell has already sounded for nonprofits and social networks.

I started small and am working my way up a bit. About a year ago, I created an account on LinkedIn, which was recommended to me. Over the course of a few months, I built up a profile and added a great deal of work experience and some personal information. Eventually I got into the habit of actively looking for clients to connect to, and reviewing my contacts' contacts to see if there are other people I should be connecting to. I now belong to a number of LinkedIn groups, all related to nonprofits. I receive regular emails listing discussion points and questions that group members have posted, and when I feel I have something to contribute, I post responses.

When people come to me to talk about changing jobs, I encourage them to use LinkedIn or something like it to begin building a network that can help lead them to jobs that might be a good fit for them. LinkedIn has its own job source and also connects its members to another, larger job source for additional opportunities.

When I joined LinkedIn I thought I had done what I needed to do in the social networking arena. But then I started getting requests to join people's networks on Plaxo, which sends me reminders when my contacts are having a birthday, leaving me no excuse to forget to call or send a card. A young woman that I used to babysit for now has a baby of her own and the only way to see his picture is to view her Facebook page, so I have just spent the last hour setting up my Facebook page. I'm completely sick of me, having just typed up all my interests, activities, favorite things, etc. But eight people have already added me as a friend, so I felt somewhat validated until I noticed that my friend David has 571 friends. He must have a huge postage bill when it comes time to send holiday cards.

I get the sense that it could easily become a full-time job to maintain a presence on a variety of networks. I'm also considering creating a webinar about social networks to help those unfamiliar with them get started. I'd like your help.

Please click on the word Comments below this post and let me know which online networks you belong to or are considering. If you have thoughts about the viability of a social networking webinar, I would welcome your thoughts about that as well.

In the meantime, if you're on LinkedIn or Facebook or Plaxo -- let's link up!